China's huge market potential has attracted all kinds of giants in the equipment manufacturing industry. While promoting the development of the industry, it also puts forward new challenges to the Chinese market: China's paper machinery industry is at a considerable disadvantage in terms of market share and supply level.

　　Modern paper making equipment is a kind of large-scale Mechatronics complete set product with single piece and small batch production. Not only the manufacturing cost is high, but also the research and development cost is higher. In the world, except for a few giant transnational paper machinery manufacturing groups with corresponding experimental research and full development strength, no domestic paper machinery enterprise has such conditions and strength at present. In the current global market structure, foreign counterparts in a leading position, according to their globalization strategy, take China's paper market as a key market, not only to maintain its monopoly position in large-scale, high-speed, automated pulp and paper production lines, but also to give full play to its capital and technical advantages, and successively set up joint ventures and technology centers in China to seek manufacturing partners To make use of the advantages of domestic talents and cost, adjust the price policy to compete for the market share of medium-sized enterprises with large domestic equipment market share. The key equipment components that are vacant in the domestic market are sold at high prices, while the key components and general components that can be replaced by domestic equipment are sold at close prices.

　　When the paper industry is facing the new low-end market, its equipment suppliers should not be limited to other industries.