Most of the private machinery enterprises enter the market with the low price of their products, which seems to be a convention. However, it is unfair to think that private machinery enterprises ignore the rules of the game of market competition. To be fair, they had to. Seven or eight years ago or earlier, private machinery enterprises, when they started, did not occupy the time and the land, curled up in a not yet loose policy environment, and encountered the pressure of enterprises of different economic types, so they had to use the low-cost advantage to attack the weakness of enterprises of other economic types, especially state-owned enterprises. However, as time goes by, the private machinery enterprises, which have experienced the growing pains, have now changed their ways. They no longer use low price promotion as a sharp tool of competition. At the beginning of their business, they mostly started small businesses: a few rented factories, a few cheap purchased equipment, a few simple office desks and chairs, a few relatives and friends, and a few hundred thousand yuan at least, but a few hundred thousand yuan at most, which witnessed their great success. Although the first batch of products from these small businesses are not lack of high-quality products, they are still limited to single model and small batch. At the beginning, they made a breakthrough in the world with a model developed by themselves. They are always counting the cost with their fingers, and dare not waste little by little. The way of living in poverty undoubtedly constitutes many elements of their low cost. They also got the first pot of gold. Now, after the completion of the original capital accumulation, these enterprises have to embark on the road of Second Entrepreneurship in order to seek greater development space. "Image project" has naturally become the smallest bet for them to realize their "ambition". First, investment in fixed assets has soared. When an enterprise develops to a certain stage, the original conditions become the shackles restricting its development. They often have the feeling of Swan dwelling in Nestle. In order to seize the opportunity of development, they must deal with the expanding market with a new image. Also invested a lot of money, whether it is the appearance of the factory, or machinery and equipment, all take on a new look. With the increase of the scale of fixed assets investment, there is a shortage of liquidity. In order to meet the new and greater challenges, we must also build a high-quality elite team composed of talents who are proficient in modern enterprise management, good at marketing, outstanding scientific research and innovation talents, and senior technicians who are familiar with modern equipment. But it comes at the cost of high pay. When people's prejudice against private machinery enterprises still exists, they need to pay a higher price to attract, gather and retain talents.